Preheat the oven to 350°F (175°C). Grease and flour two 9-inch round cake pans (9x2 inch pans work well).
In a medium bowl, whisk together the cake flour, baking powder, baking soda, and salt. Set aside.
In another bowl, blend the sour cream, strawberry puree, strawberry extract, and oil; set this mixture aside.
In the bowl of a stand mixer, beat the softened butter until smooth. Gradually add the sugar and continue mixing on medium speed for 3-5 minutes until the mixture becomes light and fluffy.
Add the eggs one at a time, mixing well after each addition.
With the mixer on low speed, alternate adding the flour mixture and the sour cream mixture, starting and ending with the flour mixture. Incorporate pink coloring gel at this stage if desired.
Divide the batter evenly between the prepared cake pans. Bake for 30-35 minutes or until a toothpick inserted into the center comes out clean or with just a few crumbs attached. The cake should spring back when lightly touched. Let the cakes cool in the pans for 5-10 minutes before turning them out onto a wire rack to cool completely.